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At the very core of the ideation for Live Yum was a heartfelt desire to reduce animal suffering. Taanya Ravi and Victor Sjodin – long time animal rights activists from across the world – shared a mutual love for the country that is India, its people and its animals.
From his numerous travels to India talking to students about the benefits of plant-based living, Victor noticed the lack of availability of affordable vegan alternatives and always envisioned a huge market potential for plant-based analogues in the country. On the other hand, with India being her homeland, Taanya wanted to bring together her two greatest passions – for a just and equitable world for all and for delicious and affordable plant-based substitutes.
Live Yum Foods aspires to provide delicious and affordable plant-based cheeses pan India.