How will you make sure you get products that use ingredients that are 100% cruelty-free!

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Today is the era wherein we aim at saving the lives of animals. We want earthy products free from techniques that involve animal testing. Vegan and a compassionate form of living alone can save the planet from the disastrous consequences of climate change. When you try saving animals, you also protect your eco-systems. Every single organism on the planet nourishes the Earth or eco-systems in one way or the other. By destroying animals or by cutting down trees, we are reducing our own chances of survival. As the proverbial saying goes like this ‘Live and let live. Let us leave our future generations with a kinder planet by following compassionate ways of living.

Here are 6 authentic ways by which you shop for products that are 100% cruelty-free. Helping you understand what these are:

Can you identify claims that are misleading?

Quite a lot of marketing labels may state ‘The products are organic or cruelty-free’. But, you must go a little beyond the territory to ascertain if these products are really cruelty-free or not. By seeing a bunny logo crossed out, you cannot just come to a conclusion that the ingredients used in the product are 100% free from animal exploitation. First things first ‘Look for labels wherein you specifically see this particular line- ‘ The final product has not been tested on animals. It simply means that the finished product has not been tested on animals. 

However, this is just the tip of the iceberg. Sometimes independent ingredients may contain traces of animal extracts, including their hairs, feces, liver enamel, etc. The company may purchase ingredients from independent suppliers. These people can have animal testing as a part of their laboratories. Again, the said company may give away the testing operations to a third-party company or firm, that may continue to do testing on animals. Hence, you must be wary of these claims before you shop for the product as a consumer. 

Look for authentic logos

Again, you must look look for authentic logos when you shop for cruelty-free products across the net or through retail establishments. ‘Leaping Bunny’ is a Canadian corporation that certifies labels and brands as ‘Cruelty-free’. The company is known to follow stringent methods from sourcing raw materials up until developing the final product. Hence, if you find the ‘Leaping Bunny’ logo, you can rest assured that your product is a cruelty-free brand. Again, you can look if the cosmetics or powder creams you get from the OTC counters have ‘PETA certified. PETA is an organization that cares for animals and makes sure the products are 100% ethically sourced. In other words, no part of animals was used while designing or manufacturing products. Cosmetics, shoe polishes, art brushes, food products, and lot many FMCG products use animal secretions as a part of ingredient lists. Hence, when you look at authentic or certified logos, then you can feel rest assured that the products are 100% cruelty-free. 

Are products manufactured in China?

Make sure, the products that you consume, are not coming to you from China. This is mainly because, any product, be it a cosmetic product or a skin-care lotion, that goes through the Chinese territory, has to go through animal testing. This is irrespective of what kind of ingredients you use while designing or manufacturing your product. 

So, if you plan making a clean skin-care product, according to the Chinese norm, the product has to go through a screening of animal-testing. As a company, if you are keen on maintaining a cruelty-free standard, you can go through EU/ US federal agencies on testing. For cost-effective reasons, even if you want to go through China, you can maintain a third-party warehouse that bypasses traditional norms of the Chinese Union. This is a company that manages doing that- 100% PURE: Organic & Natural Beauty Products (

Litmus test needs to be performed on the parent company too

You may want to introduce a chain of cruelty-free products and you are also franchising your brand through a parent company in order to get a foothold into make-up, cosmetics or the pharma industry. However, make sure, you tie up with a parent company that serves its customers with a fleet of cruelty-free products too. As you have a principal mission to promote cruelty-free living, you do not want to unintentionally invest your money on a firm that does testing on animals. Vis-a-vis, you promoting animal-cruelty indirectly. 

Source your ingredients from an organic supplier

You can get your supply of ingredients from a third-party vendor or a supplier who supplies ingredients in its pure, original or organic form. Yes, the raw materials may be a little expensive but when better ingredients or raw materials go into the making, it is going to give your skin or health with a bounty of nourishing benefits. So, do not buy products from a supplier, who lends you raw materials at a cheaper price. The likelihood is that these ingredients may contain animal secretions extensively. 

Do some kind of research online

You may have the quest in shopping for products that are 100% cruelty-free. Therefore, there is nothing wrong in making your self familiar with brands that sell cruelty-free brands. You can look for brands that use bright words like Cruelty-free’/ 100% vegan products used/ Not tested on animals’, etc. 

Short list those brands or copy the hyperlinks of those brands and see if they have their franchisees in India. You can also look for ‘Made in India’ products too. Just Herbs is an organic Ayurvedic brand that sells cruelty-free products on make-up, skin care and eye-care. How did I come to know of this? That is because I keep browsing the internet all the time. Hence, by you performing a little bit of online researching, you exactly identify those brands that deal with cruelty-free range of clothing, make-up, pharma and general wellness lifestyle products. 


These are 6 authentic ways by which you can make sure that you are buying products that are 100 percent cruelty-free. The tests or a pre determining factors may be a little daunting for you at the beginning. But when you make an earnest effort to go through the fine print, identifying real or genuine cruelty free brand from a fake brand becomes an easier effort. So, let us all pledge to shop wisely and only shop for 100% cruelty-free products. 

Ideas inspired from: 6 Tips for Shopping Cruelty-Free - Puristry

About Vvegano:

We are an online vegan store based out of India. We have personalized lifestyle products catering to people belonging to the present millennium.  You get nut butters, mock meats, plant-based sweets, dairy-free alternatives, groceries and wellness care products from our store. Do check out some of our outstanding collections right here:

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